About Me

Why does Deliciously Vegetarian exist?

Hi I am Shivani. So why Deliciously Vegetarian? It is a long story, no worries I will cut it short for you! The main idea is to introduce people to a variety of vegetarian food which is tasty and nutritious. When you are a vegetarian in a Western country it is obvious that you will get questionable faces every time you say that you are a vegetarian. All my veggie buddies might be able to relate to it. The common reaction I get is “What do you eat? Leaves?” And so I would go on to explain them that there is plenty of vegetarian variety out there, giving examples of Indian cuisine, which is fully loaded with vegetarian dishes and is simply delicious!! Soon I realized that there are many misconceptions about the nutritional fitness of vegetarian lifestyle. I have been a vegetarian my entire life and surprise surprise I am still alive and in perfect health. The topic became of great interest to me and I decided to dig deeper and understand perspective of my non-vegetarian counterparts.

In the final year of master studies, I chose to write my master thesis on “Consumers’ motivation to eat meat and their attitude towards a plant-based diet.”  As part of my empirical research I conducted interviews with non-vegetarians and asked them about the reason behind their attachment to meat and if they can imagine leading a vegetarian lifestyle if introduced to a variety of vegetarian food. The answers I received were somewhat expected but I was also amazed by some responses.

The results revealed that people think that vegetarian food is expensive, it does not taste  good and soy products such as vegan chicken and soy milk taste artificial to them hence  they would prefer the real meat. Some participants even mentioned that they cannot think of enough vegetarian options, which I think is  a common perception in Western countries. These results highlighted the fact  that there is lack of adequate information on vegetarianism. Through this blog I hope to provide my readers profound insight into vegetarian lifestyle and inspire them to give it a shot.

I am still on my journey to learn and explore healthy vegetarian options and would love to share my experience with you all.